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Get in touchFor all the buzz around AI SEO tools, none of them can see what real user conversations look like. We're approaching the problem differently.
Earshot puts your customers' AI conversations within earshot: what they ask, what they get back, and what it does to their decision.
We don't just tell you what's being said. We pinpoint the sources and content dragging down your customers' purchase intent, and give you clear recommendations on how to fix them.
And we keep listening. We track how AI responds to those questions over time, and how the questions people are asking change wave to wave — so you can see whether the story AI tells about you is moving in the right direction.
AI models are retrained on fresh information all the time. By improving what shapes today's conversations, you help ensure the next generation of models reflects your brand more accurately — and with every wave we show you the shift.
We get real people to talk to the AI they use in the real world, asking their own questions in their own words — not synthetic prompts fired at an API.
What those conversations sound like
We record the full conversation: what people ask, how they ask it, and what the AI says back when they're weighing up your offer.
We track how each AI response impacts metrics that matter to your business: purchase intent, likelihood of recommending your product, and perceived quality of your product. Then we track those responses over time — and how the questions people ask are shifting — so you can see the trend, not just a snapshot.
of B2B buyers used AI during their most recent purchase
Forrester, 2026research agencies and service providers via AI, the most of any category
Semrushof adults under 45 already use AI tools to decide what to buy
Adyen, 2026Visibility tools fire synthetic prompts at an API and count mentions. They can tell you whether you appear. They can't tell you what appearing does.
Earshot's conversations come from real people. So we link what the AI says to what those people then buy, click and believe.
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