Do you know what potential customers are asking AI about you…? We do.

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Earshot study assistant
The product

We tell you what customers ask AI about your company and your competitors

For all the buzz around AI SEO tools, none of them can see what real user conversations look like. We're approaching the problem differently.

Earshot puts your customers' AI conversations within earshot: what they ask, what they get back, and what it does to their decision.

Beyond listening

Actionable recommendations and tracking

We don't just tell you what's being said. We pinpoint the sources and content dragging down your customers' purchase intent, and give you clear recommendations on how to fix them.

And we keep listening. We track how AI responds to those questions over time, and how the questions people are asking change wave to wave — so you can see whether the story AI tells about you is moving in the right direction.

AI models are retrained on fresh information all the time. By improving what shapes today's conversations, you help ensure the next generation of models reflects your brand more accurately — and with every wave we show you the shift.

How it works

Three steps to hearing everything

01

Real people, real conversations

We get real people to talk to the AI they use in the real world, asking their own questions in their own words — not synthetic prompts fired at an API.

What those conversations sound like

02

Every exchange captured

We record the full conversation: what people ask, how they ask it, and what the AI says back when they're weighing up your offer.

03

Towards you, or away?

We track how each AI response impacts metrics that matter to your business: purchase intent, likelihood of recommending your product, and perceived quality of your product. Then we track those responses over time — and how the questions people ask are shifting — so you can see the trend, not just a snapshot.

Why now

Purchasing decisions are more private than ever

94%

of B2B buyers used AI during their most recent purchase

Forrester, 2026
51%

research agencies and service providers via AI, the most of any category

Semrush
50%

of adults under 45 already use AI tools to decide what to buy

Adyen, 2026
The difference

AI SEO tools don't know what your customers are really asking AI

Visibility tools fire synthetic prompts at an API and count mentions. They can tell you whether you appear. They can't tell you what appearing does.

Earshot's conversations come from real people. So we link what the AI says to what those people then buy, click and believe.

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