We're here because we couldn't find what we needed.
We started as a pair of frustrated researchers working on real-world problems. We saw an industry slowed down by manual processes, repetitive paperwork, and dated methodologies that didn't always reflect how people actually think or behave.
So, we built the company we wanted to hire.
Research grounded in reality
Most research lives in a vacuum. We think that's a waste of time. Finding the “best performing” message is pointless if no one remembers it. Seeing that three-quarters of the population “support” an idea is useless if that support crumbles the moment it hits the press.
We start with how your problem is grounded in the real world and work backwards from there.
Advanced tech, human focus
We don't believe in doing things the hard way just because “that's how it's always been done.”
- Automating the boring bits: We've automated the repetitive, manual tasks that slow projects down.
- Focusing on what matters: By removing the busywork, we free up our time to focus on producing creative solutions to get to the very heart of the questions you need to answer.
- Better maths, better results: We use advanced survey methodologies to get deeper than surface-level opinions, giving you data you can actually trust.
Our Mission
To provide the tools and evidence that help the people shaping our world make the right calls.
Our values
Listen
We approach every research question with an open mind, prioritising the best methodology over the easiest one.
Evolve
We value being right over being first. Learning and innovation is fundamental to everything we do.
Consult
We know our limits. If we aren't the best people for the job, we'll find the experts who are.
Impact
Our north star is the common good. We empower policymakers with the evidence needed to strengthen our democracies and societies.