Privacy Policy

In this notice, “we”, “us” and “our” refers to Red Compass Insights Ltd and its subsidiaries. This is a short version of our privacy policy to help you understand how we handle your data when you take part in our surveys.

What information we collect

  • Postcode – used only to determine the constituency, local authority and ward you live in. We will never share your full postcode outside Red Compass Insights. We may share only a postcode sector (for example, “SW1A 2AA” would be shared as “SW1A 2**”).
  • Special category data – this may include your political opinions, gender, ethnicity, sexual orientation, or health information. You do not have to provide this information. You may select “prefer not to state” or skip the question.
  • Contact details – only if you agree to join a discussion group (name, email, phone number).

Why we collect it

We collect this information only for research purposes, to analyse trends, attitudes, and behaviours and to share aggregated insights with our clients or the public.

Lawful basis for processing

  • For survey responses containing special category data, we rely on your explicit consent (UK GDPR Articles 6(1)(a) and 9(2)(a)).
  • For survey responses without special category data, we may rely on legitimate interests (Article 6(1)(f)).

How we use and protect your data

  • Your responses are stored securely in UK based data centres with restricted access, encryption, and secure deletion practices.
  • Once survey collection ends, we pseudonymise and aggregate responses. The summary data we share cannot be used to identify you.
  • We may retain personal identifiers on our database for the purpose of linking your responses in cases that you take more than one of our surveys over time.
  • If you join a discussion group, your contact details are kept for 12 months only and then permanently erased.

Your rights

Under the UK GDPR, you have the right to access your data, request correction of inaccurate data, request deletion of your data, restrict or object to processing, request data portability (where feasible), withdraw consent at any time, and complain to the Information Commissioner's Office (ICO).

Withdrawing your data

You may withdraw your consent or request deletion of your personal data at any time by emailing accounts@red-compass-insights.com. Please include your full name and information about the survey you completed. Please note: once data is pseudonymised and aggregated, it may not be possible to remove your contribution from the published results.

Children

Our surveys are not directed at individuals under 16. We do not knowingly collect data from children.

Contact us

If you have any questions or wish to exercise your rights, contact our Data Protection Officer (DPO) at accounts@red-compass-insights.com.

Red Compass Insights Ltd is registered with the Information Commissioner's Office (ICO). Registration number: ZC006528.