Our services
Message Testing in Modern Information Environments
Most research tests messages in a vacuum — read carefully, in full, by a captive respondent. Nobody consumes information like that anymore. We test your messages where they’ll actually live: a crowded, competitive feed where attention is the first battle and persuasion is the second.
£400
Message testing starts at £400 per message
50+
Markets, with translation built into the platform
1 score
Attention and persuasion, combined in the Cut Through Score
Our flagship metric
Cut Through Testing: will anyone actually notice?
The Cut Through Score is our in-house metric for how a message performs in a realistic, competitive information environment. It combines two things most research treats separately — and campaigns can’t afford to.
Did they notice it?
Using a simulated social media environment and custom behavioural metrics we’ve developed over two years, we measure how much attention people actually pay to your content — video, creative, static image or text — when it’s competing with everything else.
Did it shift them?
We measure whether exposure moves opinion in the direction you want — support, voting intention, salience — underpinned by advanced Bayesian modelling, with far greater generalisability than a forced-exposure test.
One index, easy decisions
The Cut Through Score combines both into a single number, so you can rank messages, creatives and videos on the thing that matters: real-world impact.
A message that persuades but gets ignored is worth as little as one that grabs attention and moves no one. You need both. Now you can measure both.
Cut Through Score
Message B — 30″ video, tested against a live feed
Illustrative output. Every study includes subgroup breakdowns by past vote, age, gender and the audiences that matter to you.
Beyond the score
A framework for what’s working — and what isn’t
A single verdict on a message isn’t enough to improve it. Our framework breaks your message into its working parts so you know exactly what to keep, cut and rewrite.
Diagnose part by part
See which sections of your message hold attention and which lose it, and which arguments do the persuasive heavy lifting.
Effects by audience
Every result broken down by past vote, age, gender and custom segments — so you know who each message wins, not just whether it wins.
Any format
Video, ad creative, static images, or plain text. Test them against each other on a level playing field.
Interactive dashboards
Results land in live dashboards with effect matrices, subgroup comparisons, AI narrative summaries and exportable charts.
Translation built in
Human-in-the-loop translation is embedded in the platform, so a multi-market message test is a few clicks — not a project plan.
50+ markets
Test the same message across countries and compare how it cuts through in each, side by side.
Message testing from £400 per message
Rigorous doesn't have to mean expensive. We've automated the bottlenecks that make agencies slow and pricey, so you can test properly — every message, every time — instead of guessing which ones deserve research budget.
Talk to us
Book a call
Pick a time that suits you and we’ll walk you through Cut Through testing. Prefer email? Drop us a line instead.