Our services
Message testing in realistic information environments
A message only works if people see it. Most testing tells you whether your message works assuming people will notice it. We place your message in a simulated social media feed, competing against real content, and combine behavioural data on attention with movement on the metrics that matter.
55+
Markets, with translation built into the platform
4 hrs
From launch to results
1 score
Attention and persuasion, combined in the Cut Through Score
Our bespoke message testing approach
Cut Through Testing: will anyone actually notice?
The Cut Through Score is our in-house metric for how a message performs in a realistic, competitive information environment. It combines attention and persuasion rather than treating them separately, which otherwise misses the impact in the real world.
Did they notice it?
Your content competes in a realistic feed while we observe who stops, who watches and who scrolls past. We’ve reverse-engineered the algorithm, so engagement is measured the same way the platforms measure it, not by asking.
Did it shift them?
We measure whether seeing a message moves people in the direction you want: support, purchase intent, voting intent. Every shift is measured against a matched control group that never saw it, and we use cutting-edge Bayesian modelling to make the results precise, even for small groups.
One index for clear decisions
The Cut Through Score combines attention and persuasion into a single number, so you can rank messages, creatives and videos on the thing that matters: real-world impact.
Cut Through Score
Two 30″ videos, tested in a live TikTok-style feed
Message B, part by part
Illustrative output. Every study includes subgroup breakdowns by past vote, age, gender and the audiences that matter to you.
Beyond the score
A framework for what’s working — and what isn’t
A single verdict on a message isn’t enough to improve it. Our framework breaks your message into its working parts so you know exactly what to keep, cut and rewrite.
Diagnose part by part
See which sections of your message hold attention and which lose it, and which arguments do the persuasive heavy lifting.
Effects by audience
Every result broken down by past vote, age, gender and custom segments — so you know who each message wins, not just whether it wins.
Any format
Video, ad creative, static images, or plain text. Test them against each other on a level playing field.
Interactive dashboards
Results land in live dashboards with effect matrices, subgroup comparisons, AI narrative summaries and exportable charts.
Translation built in
Human-in-the-loop translation is embedded in the platform, so a multi-market message test is a few clicks — not a project plan.
55+ markets
Test the same message across countries and compare how it cuts through in each, side by side.
In their own words
Collaborate with your audience with rapid, actionable feedback
Hundreds of viewers explain, in their own words, what they noticed and why they responded as they did. We synthesise every answer into actionable takeaways, so your audience becomes a collaborator in the design process.
Cut-through testing from £600 per piece of content
Rigorous doesn't have to mean expensive. We've automated the bottlenecks that make agencies slow and pricey, so you can test properly — every message, every time — instead of guessing which ones deserve research budget. Build and launch it yourself, with our team on hand.
Talk to us
Book a call
Pick a time that suits you and we’ll walk you through Cut Through testing. Prefer email? Drop us a line instead.