Our services
Political polling that tells you what will happen next
Voting intention, issue polling and policy testing from the team that ran Labour’s internal polling and data science through the 2024 general election, worked directly with No.10, and produced the most accurate polling of the 2026 Makerfield by-election. We don’t just tell you where opinion stands. We tell you what will move it, and what to do about it.
Voting intention polling
Accurate voting predictions that have driven real election victories.
We know how to predict elections and identify the voters that matter most to political decision makers: from the most accurate polling of the 2026 Makerfield by-election, to driving the 2024 general election victory with our voter targeting and predictions.
Granular MRP predictions
Map voting intention right down to ward level. You can see a live example on our 2026 local elections dashboard.
Find what swing voters want
Test what the voters who will decide elections think about your policies or issues.
Understand what drives switching
Find what issues and policies actually move the dial, with cutting-edge methods we’ve used to inform decisions at the highest levels.
MRP, down to ward level
Projected support, modelled for every ward from one national sample
Coverage testing
See how your policy will land, in a realistic way that persuades decision makers.
Most polling tells you whether people like a policy when it’s read to them verbatim. That’s not how anyone will ever encounter it. Coverage testing shows you how your policy performs in the real world: how much attention it gets, and what happens when it’s covered well, badly, or not at all. That’s what will really convince decision makers the policy is worth doing.
Test real-world coverage, not survey prose
We simulate how your policy will actually reach people, through positive, negative and neutral coverage, and measure the impact of each on voting intention, support for your issue, and opposition to it.
Find your best argument
Understand which framing does the most work for you, with which audiences, so your strongest case leads from day one.
Know the worst threats in advance
See how hostile framings from opponents or the press would land, and how much damage they’d actually do, before anyone deploys them against you.
Coverage scenarios
Effect on net support for your policy
Illustrative output. Real studies break effects down by past vote, age, gender and any audience you care about.
The client portal
Get your results live, with the outputs you need
Every polling client gets access to our client portal, the same platform we use ourselves. No waiting for a PDF of tables. Explore, chart and export your results whenever you want.
Interactive crosstabs
Slice any question by any audience in seconds: past vote, age, gender, region, or custom segments you define.
Track over time and across markets
Follow questions you’ve asked across multiple waves in the same market, and compare results internationally side by side.
Presentation-ready outputs, automatically
Run off PowerPoint decks automatically, build charts inside the platform, and export everything client-ready.
Self-service or full service
Run studies yourself at your convenience, or hand them to us. Most clients do both, depending on the week they’re having.
Client portal
Live“Should the government prioritise…” — tracked, 4 waves, 3 markets
The full toolkit
Everything a modern polling operation should give you
Descriptive polls are table stakes. Ours come with the methods and infrastructure to turn numbers into decisions.
Fieldwork in 55+ markets
UK, US, EU, and far beyond. Configure once, translate, and launch internationally in hours, not weeks of emails.
MRP & local estimation
Reliable estimates for every constituency, council or ward from a single national survey, built on our Bayesian modelling pipeline.
Experiments as standard
Message testing, conjoints and RCTs built into the platform, so you learn what changes minds, not just what people already think.
Data quality you can see
A proprietary multi-layered quality shield: device fingerprinting, AI detection and behavioural checks before data ever reaches you.
Niche audience recruitment
Hard-to-reach professionals and specialist populations, recruited and verified. Same-day for many audiences.
Experts on the other end of the phone
Direct access to the people who built the methodology, for questionnaire advice, interpretation, or rapid modelling.
Talk to us
Book a call
Pick a time that suits you and we’ll walk you through our political polling. Prefer email? Drop us a line instead.