Why you can trust us
Research you can stand behind.
Our clients take our numbers to boards, newsrooms and campaign war rooms. That only works if every figure is defensible — so we hold ourselves to the industry's highest standards, and put our work under its independent rules.
An MRS Company Partner
Convergent is a Company Partner of the Market Research Society, the UK's professional body for research, insight and analytics. Company Partnership is the MRS's highest form of corporate accreditation: it commits our whole company — not just individual researchers — to the MRS Code of Conduct.
- Certified leadership on every project. All of our research is led by a certified MRS member, personally accountable to the Code of Conduct.
- Independent oversight. The Code is enforced by an independent disciplinary process — our standards are not just our own promises.
- Respondents treated properly. Informed consent, anonymity and fair treatment for every person who takes part in our research.
A member of the British Polling Council
Convergent is a member of the British Polling Council and abides by its rules. The BPC exists so that published polls can be scrutinised: whenever one of our polls enters the public domain, we publish the full story behind it — fieldwork dates, sample size and sampling method, the exact questions asked, and complete data tables.
If you read a Convergent number in the press, you can always check exactly how we got it in our polling archive.
Your data, kept safe
Research data is sensitive — commercially for you, personally for the people who answer our surveys. We treat both with the same care.
Encrypted everywhere
Your data is encrypted in transit and at rest. Survey responses live in encrypted databases hosted in the UK, and every connection to our platform is secured with TLS.
UK GDPR & Data Protection Act
We operate in full adherence to the UK GDPR and the Data Protection Act 2018 — from lawful basis and informed consent through to retention and the right to erasure.
Your data stays yours
Client organisations are strictly separated at every layer of our platform. Your team sees your research and nobody else's — and we never share, sell or pool your data.
Respondent privacy by design
Results are reported in aggregate. Personal identifiers are held separately from survey answers, and small groups are never reported at sizes that could identify an individual.
AI that never trains on your data
Where our platform uses AI to help you analyse results, your data is never retained by the model provider or used to train models.
Access on a need-to-know basis
Role-based permissions, audited access and administrator controls mean the right people in your organisation — and only them — decide who can see what.
Trusted by
Questions about our standards?
We're happy to talk through our methodology, data handling or accreditations in as much detail as you like.
Get in touch