Blog
Writing from the researchers at Convergent Opinion on how to find out what people think and what moves them: designing message and creative tests that measure attention as well as persuasion, when a randomised experiment beats a survey question, what MRP can and cannot tell you about a constituency, and how to read polling without fooling yourself.
Each article is written by a practising researcher and draws on studies we have run. There is one article so far; more are on the way.
By Fintan Smith, Co-founder, Convergent Opinion
Whether the content is a social media ad, a piece of brand creative or a political message, it faces the same two gates: earn attention, then change minds. What good testing looks like, how nine providers compare, and five questions every buyer should ask.
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